The Niketown New York storefront rollout impressively displayed the Nike Destroyer jacket. The jacket has been technically redesigned for better performance; originally only limited numbers were produced. A jacket with such strong origins, sleek design, and classic story required a unique storefront and powerful graphic display.
The World Cup project at 21 Mercer was a celebration of years of competition and football. The installation was for the launch of a new collection after years of Brazil being the leader in football. The introduction of their new pitch-black collection was the reason for transforming the store into a yellow and black masterpiece with giant images and black jacket displays.
Nike Sportswear had a giant quad dome constructed at Hollywood and Vine on February 18th 2011 for the NBA All Star game. It was a successful celebration of retail, customization, and basketball. For three days, sportswear enthusiasts celebrated different neighborhoods and cultures, the Air Force 1 shoe, and the game in a 360-deree audio-visual presentation.
